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Are you a Soccer Mom or a resident of Las Casas? ESRI’s Tapestry Segmentation can answer that.

ESRI’s Tapestry Segmentation analyzes demographic data by zip code to provide a lively description of the population’s life stages and geographic urbanization.

According to the segmentation, the entire United States is made up of 67 segments, 14 LifeModes and 6 urbanization groups.

San Bernardino County zip codes represent a large portion of those segmentations. To be exact, San Bernardino County has 47 out of 67 of those segmentations.

Here are a few interesting finds from the study:

Here are 8 standout points about ESRI’s Tapestry description on San Bernardino County:

The top three segments can be previewed for free at their microsite. Often, those three zip code segmentations summed up nearly 100% of the population. However, there are 5 zip codes that couldn’t be summarized by only three segments: Upland (91768), Highland (92346), Loma Linda (92354), Redlands (92374), Yucaipa (92399). This can mean those zip codes are extremely dense with segmented populations.

The top 10 segments in San Bernardino County are:

      1. American Dreamers – (Theme parks anyone?)
      2. Urban Villages
      3. The Great Outdoors
      4. Rural Resort Dwellers
      5. Senior Escapes
      6. Down the Road
      7. Fresh Ambitions
      8. Home Improvement
      9. Las Casas
      10. Small Town Simplicity

 

Wrightwood and Forest Falls are primarily “In Style” Generation Xers

Twentynine Palms is “Set to Impress” first and “Military Proximity” third

We have twins:

Grand Terrace and Rancho Cucamonga (91737) are the only two cities to have a population of Bright Young Professionals constituting a largely Millennial population median of 32.2 years of age.

 

58% of Chino Hills is in one life mode: Affluent Estates [insert “shock” and “awe” here]

 

Chino Hills and Rancho Cucamonga (91739) lead with Professional Pride

 

Top five life modes in the County of San Bernardino:

  1. Ethnic Enclaves
  2. Cozy Country Living
  3. Next Wave
  4. Affluent Estates
  5. Gen X Urban

  • 86 zip codes in San Bernardino County were reviewed in this study.